Destinations and their hospitality and tourism businesses have become more and more dependent on global market dominating value chains to which up to 60% to 80% of their profits are given away.
The Traveler Mental Model consisting of dreaming, planning, booking & paying, experiencing and sharing is a closed loop model that drives the digital presence of destinations and their hospitality and tourism businesses throughout the entire customer journey.
Travelers have become very conscious about responsible travel and sustainable travel and tourism. The so-called “Greta Effect '' through Fridays for future and the climate change campaign along with the global Corona crisis have created greater awareness for sustainability on a global scale.
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