Travelers have become very conscious about responsible travel and sustainable travel and tourism. The so-called “Greta Effect ” through Fridays for future and the climate change campaign along with  the global Corona crisis have created greater awareness for sustainability on a global scale.

When travelers and the public at large are talking about sustainability and responsible tourism which benefits the people, fauna and flora in the destination. Understandably they do not necessarily focus on Economical Sustainability. Without an economically sustainable hospitality and tourism sector, none of the other good intentions can be met. Additional resources and funds kept in the destination can go a long way in achieving these responsible  goals today’s travellers have.

Digital Transformation, Democratization of Technology, the inclusive enablement of Hospitality and Tourism Businesses and seamlessly connecting travelers directly  with the destination creates this economical sustainability and with this paves the way for social and ecological sustainable tourism development.