UNWTO Digital Transformation Strategy

The UNWTO – United Nations World Tourism Organization has called digitalization a key strategy on the way forward for its 150 member states and destinations.

With the aim of realizing UNWTO Secretary-General Zurab Pololikashvili’s new Visions and Priorities, specifically the priorities of “Innovation & digital transformation” and “Investment & entrepreneurship”, the Strategy on Innovation, Investment and Digital Transformation has been developed.

A digitalized tourism sector must innovate and generate new business opportunities to ensure the continued competitiveness, growth and sustainable development of the sector. The ultimate goal is to make a solid contribution to achieving the Sustainable Development Goals of the United Nations and the global development community.

This is why rainmaker travel is an UNWTO affiliate member and part of the digital transformation working groups of the UNWTO. The rainmaker Destination Network Open Platform and Ecosystem as well as our 5 Stages of Success are entirely aligned to the UNWTO Digital Transformation Strategy and contribute to the UN Sustainability goals 1, 4, 8, 9, 11 and 17.

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