The Traveler Mental Model consisting of dreaming, planning, booking & paying, experiencing and sharing is a closed loop model that drives the digital presence of destinations and their hospitality and tourism businesses throughout the entire customer journey.

This well researched user behavior is segmented in many different micro-moments.

• The I-want-to-get-away moments or dreaming moments happen when people are exploring destination options and ideas with no firm plans. At this stage, people are looking for inspiration.    
• The Time-to-make-a-plan moments or planning moments happen when people have chosen a destination. They’re looking for the right dates, the right flight, the right place to stay, and all the things they’ll do while they’re there.                      
  
• The Let’s-book-it-moments or the booking & paying moments  happen when the research is done, and people are ready to book their tickets and reserve their rooms.

• Can’t-wait-to-explore moments or the experiencing moments happen when the trip is underway. Travelers are ready to live the trip they’ve been dreaming about—and share it with others.

Throughout these phases, travelers are visiting hundreds of websites on many different devices and the entire digital presence of a destination and its hospitality and tourism businesses need to cater for them in a perfect way rather than only stimulating their desire to then send them off to online travel agents and other platforms when it comes to booking and paying.

rainmaker travel’s  5 Stages of Success, as a  holistic methodology and managed service for hospitality and tourism providers enables all products and local tour operators to be showcased as well as  creates a destination portal. All seamlessly interconnected and integrated  providing all  travelers a perfect digital presence of the entire destination and all its hospitality and tourism businesses. Covering all 5 stages it allows the traveller to book and pay gaining as many  direct bookings as possible. It allows the destination and all hospitality and tourism providers in it to take back control, keep more tourism spend in the destination to create an economically sustainable tourism sector.