Ratings and Reviews have a significant influence on your reputation and play an important role in the decision-making process of your guests. This includes reviews in booking platforms, rating portals or social media. Of even greater significance is when these reviews made by travellers appear directly on your website and in your Google Business, and not only on 3rd party platforms.
Today it is more important than ever to enable the guest to write their evaluation of their stay or experience in the easiest and quickest way possible. It is essential that every traveller’s review receives personal attention from management and a tailored reply is posted. Positive reviews are acknowledged whilst neutral or negative reviews must receive a constructive and positive answer, in which appreciation of the review is expressed along with steps taken to correct, improve or compensate for any failings. Even negative reviews which receive a constructive reply is then read by others indicating how important all matters are to management. rainmaker travel provides assistance in the composition of effective replies. These steps in reputation management which are there for all to see, is the most powerful marketing tool available. It helps create trust and trust generates more direct bookings.
rainmaker travel also provides a data driven report summarising all reviews received and indicating which areas or departments your guests rate as excellent, neutral or poor to terrible. This now becomes a management tool used for focused correction where required and staff motivation where earned