Successful reputation management creates trust, “word of mouth” endorsements and therefore, more bookings

Ratings and Reviews have a significant  influence on your reputation and play an important role in the decision-making process of your guests. This includes reviews in booking platforms, rating portals or social media. Of even greater significance is when these reviews  made by travellers appear directly on your website and in your Google Business, and not only on 3rd party platforms.

Today it is more important than ever to enable the guest to write their evaluation of their stay or experience in the easiest and quickest way possible. It is essential that every traveller’s review receives personal attention from management and a tailored reply is posted. Positive reviews are acknowledged  whilst neutral or negative reviews must receive a constructive and positive answer, in which appreciation of the review is expressed along with steps taken to correct, improve or compensate for any failings. Even negative reviews which receive a constructive reply is then read by others indicating how important all matters are to management. rainmaker travel provides assistance in the  composition of effective replies. These steps in reputation management which are there for all to see, is the most powerful marketing tool available. It helps create  trust  and trust generates more direct bookings.

rainmaker travel also provides a data driven report summarising all reviews received  and indicating  which areas or departments your guests rate as  excellent, neutral or poor to  terrible. This now becomes a management tool used for focused correction where required and staff motivation where earned


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